The first three seconds of your video decide whether people stay or scroll. Here’s how to write beauty content hooks that grab attention, build trust, and keep your viewers watching right to the end.

Benefit has a habit of turning products into cult classics, and the Beauty Buddy Squad has the reviews to prove it. From the iconic Hoola bronzer to the pore-blurring POREfessional, here are the five Benefit faves our community can’t stop talking about.

No costume? No problem. These three beginner-friendly Halloween looks, a classic cat, vampire glam, and a sparkly cosmic witch, come together with everyday makeup you probably already own. Spooky season just got so much easier.

October's beauty drops are here, and they're serving major bounce and glow. From a collagen-inspired serum and an overnight hair mask to a sweet new Prada fragrance and a foundation that doubles as skincare, here's everything worth adding to your cart this month

From gut-friendly iron to collagen gummies that taste like dessert, these are the five supplements the Beauty Buddy Squad keeps coming back to. Here's what's fueling our community's glow this month.

Overwhelmed by your skincare shelf? Skin cycling might be the answer. It's the simple 4-night rotation trend that lets your actives actually work, without the irritation. Here's exactly how to build your own cycle.

September's beauty drops are here, and they're a lineup of overachievers, a 25-benefit hair elixir, a 24-hour setting spray, a sultry new Valentino fragrance, a glossy lip balm that tastes like a smoothie, and skincare drops built for the long game. Here's everything worth adding to cart this month.

Chasing that glass-hair shine? Our Beauty Buddy Squad rounded up the five hair oils they can't stop raving about, from cult classics to drugstore steals. Here's what's earning a permanent spot in their hair care routines.

Summer was fun, but your skin might be feeling it. Here's a gentle, no-guilt guide to fading tans, calming irritation, and rebuilding your barrier before fall hits.

August's new beauty launches are here, and they're a good one. From a skin-loving makeup balm to a trio of gourmand Viktor & Rolf fragrances, here are the 5 drops we can't stop talking about this month

Summer sun calls for serious SPF, but nobody wants sticky, chalky sunscreen. We rounded up five dermatologist- and community-loved formulas that feel as good as they protect, from a K-beauty cult favorite to a budget-friendly drugstore gem.

Summer sandal season is calling! And your feet deserve to show up looking amazing. From treating dry, cracked heels to nailing the perfect pedicure at home, this step-by-step guide has everything you need to get holiday-ready without a salon visit. Your best feet ever are just a few steps away.

July's beauty launches are officially here, and they're stacked. From The Ordinary's new full-face caffeine serum to Shark's contrast therapy sculpting tool, this month's drops have something for every beauty lover. Here's what's worth your attention, and your basket.

The BB team is sharing the fragrances they're reaching for this summer, and the lineup is good. From Chloé's dreamy cedar to Sol de Janeiro's iconic Cheirosa 68, these are the scents making our team's summer warmer, bolder, and more beautiful. Find your next signature scent right here.

June is here and glitter is NOT optional. From chunky loose pigments to holographic eye paint, full-body luminizers, and the most adorable gold glitter freckle patches you've ever seen, we rounded up 5 show-stopping picks (plus one irresistible bonus!) to help you shine loud and proud all Pride Month long. Life's too short to blend in. ✨

June's beauty launches are giving us everything, a Billie Eilish fragrance sequel, a golden NUXE shimmer oil roll-on, Dr.Jart+'s barrier-repairing sheet mask, Kylie's juiciest lip shade yet, and Sol de Janeiro's 48-hour hydration lotion. Here are the five drops worth adding to your wishlist right now.

From a bronzer that gives you effortless golden-hour skin to a perfume so romantic it practically writes love letters, May's beauty lineup is stacked. We've rounded up the five launches you'll want to get your hands on right now.

Our Beauty Buddies have spoken! and their cheeks are rosy! 🌸 From a cult-classic shimmer to a budget-friendly steal, we're rounding up the 5 most-reviewed blushes on the Beauty Buddy app right now. Whether you're chasing a dewy glow or a soft natural flush, your perfect blush match is on this list.