We Asked Our Beauty Squad: our Secrets to the Perfect Base, Revealed!
Let’s be real: finding the "Holy Grail" foundation can feel like a full-time job. Whether you’re a "no-makeup makeup" lover or a full-glam queen, your foundation is the literal base of your entire vibe.
We wanted to know exactly what’s happening on your vanity tables, so we asked 204 of our amazing Beauty Buddies to spill the tea on their foundation habits. From the "shade-match struggle" to the tools you can’t live without, here is what we found!
Team Liquid for the Win!
It’s official: Liquid foundation is still the GOAT. An incredible 78% of you reach for a liquid formula over anything else. While we see you lovers of powders and creams (we love a niche moment!), liquid stays winning because it’s just so versatile.
The Struggle is Real: Finding "The One" (Shade, that is)
We’ve all been there—standing in the aisle, swiping five different shades on our jawline and hoping for the best.
35% of you said finding the right shade is your biggest beauty headache.
41% of you won't even hit "add to cart" unless you’re confident in the match.
Pro Tip: If you're struggling, look for brands that offer AI shade-finders or virtual try-ons. It’s the 21st century, let the robots help you look flawless!
The "Natural" Revolution
Say goodbye to the "cakey" look! The data shows we are moving toward a more skin-first finish:
Natural finishes are the top choice (33%).
Medium and Buildable coverage are your favourites, giving you the power to go from a light tint on Monday to full-coverage glam on Saturday night.
Did you know? Preventing "cakiness" was the second biggest concern (28%) after shade matching. Your best bet? A buildable formula that lets your real skin breathe!
Stay All Day (And Keep It Hydrated!)
What do we want? Longevity. When do we want it? All day. Over half of you (54%) prioritize long-wear performance. But here’s the twist—you want it to last, but you don't want it to be drying. 49% of you are looking for those juicy, hydrating ingredients to keep your skin glowing from morning to night.
Brushes vs. Sponges: The Great Debate
How are we putting this stuff on? It’s a close race!
32% are Team Brush 🖌️
29% are Team Sponge 🥚
23% use both for that extra-airbrushed finish.
Only 15% of you are using your fingers—hey, whatever works for the blend!
What’s your foundation "I couldn't live without it" product? Do you agree with the results, or are you part of the 2% who still love a cushion foundation? Let us know in the comments!
Want to be part of our next survey and have your voice heard? Join the Beauty Buddy App! 😊🌟
