We Asked Our Beauty Squad: Your Face Mask Habits
Face masks: they're not just a Sunday self-care splurge anymore. Whether you're reaching for a sheet mask after a long day or multitasking with a clay mask while you clean, they've officially earned their spot as an essential step in modern beauty routines.
But here at Beauty Buddy, we got curious. With so many amazing masks out there, from quick hydration fixes to targeted treatments—how are you actually using them?
We dug into the routines of our community to uncover the latest face mask usage trends. Get ready to see if your masking habits are totally on trend!
How Often Are We Masking?
Forget the once-a-month ritual. Our data shows masks are a regular, integrated part of the skincare line-up, not just an occasional treat.
The overwhelming majority of Beauty Buddies (a massive 43%) use a mask or targeted treatment 2 to 3 times per week. This shows that regular, consistent care—not necessarily daily—is the most common habit. If you're masking at least once a week, you're right on track with the majority!
What's The Favorite Mask On Your Shelf?
The mask world is huge, but a few clear winners emerged when we looked at what our community is reaching for.
Sheet Masks Reign Supreme (86%): They are still the queen of convenience! Perfect for a quick hydration boost or an instant glow. Their ease of use keeps them at the very top.
Cream Masks (62%): These traditional formulas are still essential for deep nourishment and hydration.
Overnight Sleep Masks (59%): The popularity of these "lazy skincare" heroes is soaring! They offer maximum results for minimal effort, working while you sleep—what's not to love?
The Real Goal: What Are We Trying to Fix?
We're getting smarter about our skin, and we’re using masks strategically to target specific concerns. So, what are the top priorities for mask users?
This data highlights that anti-aging and revitalizing benefits remain the top priority. Over 7 out of 10 of you are using masks specifically to target fine lines and brighten a dull complexion. While dryness is also a major concern, redness and sensitive skin concerns are less commonly addressed with these treatments.
The Beauty Buddy community has spoken! Your face mask routine is becoming more frequent, focused, and personalized.
You're not just following trends; you're using masks strategically to treat specific concerns (especially anti-aging!) and incorporating them into a consistent, not daily, routine. Keep masking, keep glowing, and keep letting your skin be the best reflection of your commitment! ✨
See you on the Beauty Buddy App! 😊🌟
