Inside the Daily Routines of the Beauty Buddy Squad!
A massive thank you to everyone in our incredible Beauty Buddy Squad who took the time to answer our latest survey! We wanted to peek inside your makeup bags and see how you’re getting ready every morning, and boy, did you deliver.
It turns out, the "Squad" is all about that effortless glow, maximum efficiency, and products that actually work as hard as you do. Here is a look at the secret sauce behind our community's daily looks.
The Verdict: We’re a Squad of Habit!
For most of us, makeup isn’t just for special occasions—it’s a daily ritual. A whopping 85% of you wear makeup every single day. Whether it’s a quick swipe of mascara or a full base, it’s clear that a little "me-time" in front of the mirror is a non-negotiable part of our morning.
The "Speedy" Sweet Spot ⏱️
Busy schedules? We feel you. You aren’t spending hours in front of the vanity.
The Winner: 41% of you have mastered the 10–20 minute routine.
The Runners Up: Whether you’re a 5-minute minimalist or a 30-minute perfectionist, the goal is the same: looking polished without the stress.
Work, Play, and Everything In Between
While we love a night out, 40% of the Squad says their primary "runway" is the workplace. We’re looking for looks that feel professional but comfortable enough to last from the first coffee to the final email.
👁️ The "Must-Have" MVP
If you were stranded on a desert island, we’re betting you’d bring mascara. A staggering 97% of the Squad says it’s an absolute daily essential. Brows and eyeliner follow close behind—clearly, you’re all about that "eyes wide open" look!
💄 Gloss, Balm, and Blush
We are officially in the era of the healthy glow.
Blush is the most popular way you’re waking up your complexion (87% of you are blushing!).
For lips, we’re seeing a shift toward comfort. Lip gloss (78%) and balm (76%) are beating out heavy lipsticks for the daily top spot. It’s all about hydration and shine!
⏳ The Long-Wear Obsession
You told us that if a product doesn't last, it doesn't make the cut. 86% of you rank longevity as your top priority. You need your look to stay put from your first morning meeting to your evening wind-down.
Pro Tip: Even though you love long-wear, half of the Squad still keeps a "touch-up" kit in their bag for a midday refresh. (Portable minis for the win!)
Thank You for Sharing!
We love seeing how you use beauty to boost your confidence and tackle your day. You’re not just a community; you’re the experts shaping the future of beauty.
Want to be part of our next survey and have your voice heard? Join the Beauty Buddy App! 😊🌟
